Firm FAQs

Why should I hire WWS Financial LLC?

We value clients who want to build a long-term relationship over many years and steadfastly work with us and stay in close contact to meet their short, intermediate, and long-term financial goals. A communicative relationship is the most mutually beneficial for all parties involved. If that is the type of relationship you are looking for, we might be a fit. If you did not realize this kind of partnership existed or that financial service professionals offer it, you might consider it, and your current advisor may not even provide it. We have repeatedly found that engaged clients do better and save more than those who utilize financial professionals occasionally in a more transactional manner.

We have integrated every service scope to accommodate each client's unique needs and how they want to work with us.

We are looking for a long-term partnership centered on a collaborative and ongoing engagement with clients and their other advisors to maximize the value they receive from their savings, investments, insurance, and planning, with strict confidentiality, flexibility, and accountability along the way.

Our results are based on your goals and how efficiently we can help you achieve them, not the latest and greatest product pitch or account performance.

We are transparent, unbiased and offer thoughtful insight and action items throughout many areas. We help you understand how your current financial products work, what they provide, what you might be missing, and how you can minimize your taxes while optimizing your overall investment strategy.

We are a 21st-century advisory practice utilizing best in class software for financial planning and investment advisory. Still, we are equally comfortable with a pen and yellow pad for those who are not as technologically inclined.

How are you compensated for your advice? Advisory fees or commission for a sale?

If you value unbiased advice that puts your interests first under the fiduciary standard of care, it's crucial that you invest in it. Our business model offers two ways to place us in a fiduciary position as your Certified Financial Planner and Investment Advisor: 1) Fee for financial planning advice and 2) Fiduciary Investment Advisory, sometimes called AUM (assets under management).

In our investment advisory and financial planning work, you can also receive unbiased, impartial, non-product specific advice from us by hiring us to conduct a thorough analysis of your personal financial economy, your goals, and what it will take to achieve them. These recommendations will be consistent with putting your interests first.

Are you a fiduciary?

Yes, as a financial planner and investment advisor, Matt is required to act as a fiduciary to his clients when making related recommendations. Also, in his role as an independent certificant affiliated with the CFP Board as a CERTIFIED FINANCIAL PLANNERTM, he serves as a fiduciary when providing investment advisory and financial planning services.

What experience do you have and what are your qualifications?

Since joining the industry in 2007, we have seen a lot from the financial crisis to the Covid -19 Pandemic and subsequent market and economic decline. Our experience in the business is an entirely self-made one. We didn't find success through a network of wealthy friends and family, but rather through hard work and dedication, building the practice from scratch. With our Nautilus affiliation, 2020 MDRT membership, thousands of meetings logged with families, professionals, and business owners, we have the tools and qualifications necessary to help you achieve your goals.

Matt is a CERTIFIED FINANCIAL PLANNER™ CFP® PROFESSIONAL and recognizes and abides by the strict duties, obligations, and practice standards outlined by the CFP Board, both in how he serves his clients and in the profession of financial planning.

What services do you offer?

Our Expertise

Preserving and growing your financial wealth requires sound counsel and expertise in several areas, and WWS Financial LLC can offer you and your family a broad range of services.

Financial Planning Services*

WWS Financial LLC designs and implements a variety of comprehensive accumulation and retirement income plans, including insurance products, investment programs ranging from separately managed portfolios of stocks and bonds to mutual funds, and access to third-party wealth management programs. We offer a consistent process to ensure the appropriate management of investment assets according to your risk tolerance and investment goals. We then monitor your plan continually and adjust and evolve as your needs change.

  • Income Tax Strategy
  • Investment Management
  • Wealth Strategies
  • Retirement Planning
  • Risk Management
  • Life and Disability Insurance

Financial Planning is offered through Matt Williams' affiliation with Eagle Strategies LLC, a Registered Investment Adviser.

Future Protection

We help you identify financial strategies and retirement income plans that can help you accumulate assets for the future, shield your business and personal assets from liabilities, and safeguard asset transfer to your children. Additionally, we can assess the impact of state and federal taxes on your estate and suggest strategies designed to minimize those taxes while ensuring alignment with your philosophies and family needs.

  • Estate and Legacy Planning
  • College Funding
  • Debt Management
  • Life and Disability Insurance


You put your heart and soul into your business, and now it is one of your most valuable assets. We'll help you assign a number to that value and recommend tactics to protect it and ensure its viability well into the future. Your employees are a component of your business value, and we can suggest a variety of benefit packages to help you retain key employees and attract new ones.

  • Business Succession and Exit Planning
  • Executive Benefits
  • Valuation Assistance

With whom will I work?

You will work with Matt directly with the support of various Strategic Resources depending on the planning area in which you engage. Learn more on our resources page.

How much contact should we expect?

Planning clients should expect at least four to six meetings if not more over a period of 3 to 6 months for a first-year planning client. In addition to that a decent amount of emailing and phone contact will be necessary as well. We often spend 50-100 plus hours on complex 1st year planning engagements. For every hour you spend with us, we often spend 2-3 hours outside of our meetings conducting analysis, consulting with our team of professionals and vendors, all while investigating the best options for you.

How much do you typically charge for financial planning & wealth management?

The fee we charge will depend on your current net income (take-home pre-tax), net worth, depth and breadth of planning areas to be explored, and other factors. All fees are discussed in advance and are subject to client agreement.

What are your potential conflicts of interest?

As Investment Advisor Representatives, we must place our clients’ interests ahead of our own, including providing the material facts about potential conflicts of interest and disclosing the various capacities that we may be acting in on behalf of the client.

When planning has been done, and products need to be purchased that we cannot be directly compensated for by the client, such as life or disability insurance or annuities, we, like any other financial professional, have a shortlist of preferred vendors. We maintain long-term relationships with leading insurance carriers, brokerage firms, and asset management companies which have demonstrated strong business practices, sound management and which offer competitive products and solutions. If you engage us to help implement your financial plan, we would look to our preferred relationships first for product solutions because these companies have earned our trust and confidence. When a client purchases a product from these companies, such as insurance, an annuity or mutual fund, we typically receive a commission directly from them as part of the transaction.